🧰 Cost-Effective Sales tools from a Marketer Engineer perspective [2020]
You can find several tools in sales but just a few are original badass tools this post is great for “funnelist” and technical marketers.
Sometimes a tool can give you “that” competitive advantage with fewer errors, better automation, cheaper, reducing task work, and of course with clean data.
If you decide to test on trials and buy some SaaS tools, it can be challenging to untangle what to select, with all the universe of tool types in the street.
Precise timing makes good tools great.
Here are some amazing tools far away from Sales Navigator:
Segment
Segment is a customer data platform that makes good data accessible for all teams. Use one API to collect analytics data, across any platform.
Founded in 2011, Segment (formerly known as Segment.io) seemed at first to be on the glide path to victory. Born as a classroom lecture tool called ‘Classmetric’.
Within Segment, there are sources and destinations. A source is where your data comes from, for example, a Javascript source like your website or an iOS or Android source from your apps.
👉🏻 A destination is where the data goes, such as Google Analytics, Firebase, or Salesforce. One source can have multiple destinations.
This means that the tracking code on your website can be sent to Google Analytics, your CRM, and your email marketing tool.
You can also have multiple sources connected to one destination, which can be especially beneficial for sending hits to your data warehouse.
With one code base, data is consistent across all databases.
Segment collects and processes hits, and then sends them off to your destinations. The same information that is being sent to your analytics platforms is also being sent to your other destinations.
No need to add additional code snippets to your website or configure custom HTML in your tag manager to send custom events off to your marketing tools.
Clearbit
Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction.
This tool is a web-enabled marketing software that gathers information about people and companies.
Under the hoods, Clearbit scans all information related to any entity on the internet, on web 2.0.
💰 It helps you find professional information like employee email addresses working in any company.
Clearbit Prospector gives you access to over 200 million contacts at 20 million companies, so you can generate fresh leads when you need them.
It displays contextual data of anyone who emails you. Helping you to identify ideal prospects, find more like them, and reach out when the timing is right.
Clearbit’s company, geo, and demographic intel enables our sales and analytics teams to function at maximum capacity. — Ilya Volodarsky Segment Co-founder
Clearbit is clearly an e-mail tool and tbf is extremely easy to use and integrate into your e-mail. I highly recommend using it for sales guys
Aircall
If you work with Aircall you can say in a few words that Aircall is the phone system for modern business. Great for those sales reps with a headphone in their heads.
With Aircall you can create a new standard for sales productivity and performance by switching to a phone system that’s best friends with your CRM.
👉🏻 Support new reps during ramp-up with call monitoring and call whispering.
Use the real-time activity feed to see which reps are in calls. When reps need help, you can be there for them when it counts.
Too many sales teams still waste hours every week on low-value tasks like logging calls. Why not let your tech do more of the lifting and help your reps focus on persuading prospects instead?
With Aircall you can trigger automated workflows and manage all call activity directly inside Salesforce, HubSpot, and other leading CRMs.
Here is a great blog post from the team talking about remote team advice:
Retool
Retool cuts the time it takes to build internal tools in half so you can focus on what matters. Retool is used by marketer and sales teams from Amazon, Doordash, Peloton, Brex, and Sequoia.
If you love Excel/Gsheets maybe you may be on the hunt for a new low-code app development tool.
🚀 Supercharge your Google Sheets workflows.
Sometimes you are considering to buy a SaaS tool or just develop your own tool from yourself with your team power possible Retool is the best choice. Retool is the current winner amongst the flourishing low code/db app/spreadsheet app space.
This amazing tool gives you building blocks, which you can assemble into any custom internal tool.
With Retool you can create an amazing inside tool that can compete against small ERPs, CRMs, and the like.
Components are one of the fundamental building blocks of Retool: they consume props and have an internal state (like Reactjs).
Drag-and-drop our building blocks and connect them to your databases and APIs to build your own tools, instantly. Use Retool to build an app on top of your own Google Sheets in 5 minutes.
Outreach
Outreach is the activity of providing services to any population that might not otherwise have access to those services Companies using Outreach Convoy, Docusign, PluralSight, Adroll, Adobe, and others.
This is The tool!
Outreach sequences help reps execute their best playbooks by creating a measurable series of touchpoints that drive deeper engagement with prospects and customers.
Mailshake
MailShake, formerly known as Connector, was rebranded and re-released in 2017 as a simple solution for cold email outreach.
Whether you use cold email to find sales leads, connect with influencers, build your personal brand, find mentors, or grow your network, there’s no underestimating its power.
[TRUE]Cold email is one of the best sales channels you can add to your business. When done well, it can generate a huge response rate to your inquiries.
Personalization is your secret weapon when it comes to email outreach, and MailShake handles it.
👉🏻 Auto follow-ups. With auto follow-ups, you only have to run the campaign once and MailShake does all the chasing for you. It literally saves you hours of work.
Powerful mail merge personalization and automatic follow-ups empower you to improve and scale your cold email outreach.
That’s right, MailShake lets you make a number of changes to campaigns that are already active.
How’s this useful? — A lot for A/B and fix errors
MailShake is an email outreach tool offering all the raw power you need to scale white hat linking building. Unlike other tools in this category, MailShake puts emphasis on the user experience, making it possibly the most intuitive, yet uninhibited outreach tool on the market today.
There are other amazing tools like Airtable, Trello and WhatsApp.
- Callpage 👉🏻 Generate more sales leads & calls from your website
- Fullstory 👉🏻 Everything you need to know about your digital experience.
- Hunter 👉🏻 Find email addresses in seconds.
- Goong 👉🏻 What’s happening with your remote sales team?
- Findthatemail 👉🏻 Chrome extension for extract emails.
- Mixpanel 👉🏻self-serve product analytics to help you convert more users.
- Olark 👉🏻 Access data in your live chat transcripts
- Dux-Soup 👉🏻 Automate your LinkedIn lead generation leg-work
I work for Riverfirm connecting US companies with the best Latam services.
Let me know if you have other tools in mind?
